Author: Malcolm Gladwell
My Rating: 👍👍👍👍👍
My Review: Great book. Reading it 25 years after it was first published made it a little dated but the basic concept of how things reach a tipping point are still very relevant to today. I loved this book.
Description (Audible): The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
My Rating: 👍👍👍👍👍
My Review: Great book. Reading it 25 years after it was first published made it a little dated but the basic concept of how things reach a tipping point are still very relevant to today. I loved this book.
Description (Audible): The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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